Digital Marketing is a popular sector for freelancers, as an increasing number of organisations invest in activities to grow their businesses via digital channels.
External specialists who can support on digital marketing projects are often something that a business might not want to have internally or full time.
Digital marketing is a fast-growing field with businesses of all sizes needing expertise in areas like SEO, social media, email marketing, paid ads etc.
This steady demand creates abundant freelancing opportunities, and a variety of types of projects with businesses large and small.
Additionally, digital marketing will continue to grow as more business moves online, so freelancing skills will continue to be relevant in the future.
What is Digital Marketing?
Digital marketing refers to marketing efforts that use digital technologies and media to promote products, services, or brands. Some key components of digital marketing include:
Search Engine Optimization (SEO) - Optimizing websites and content to rank higher in search engines like Google. This allows you to reach people who are actively searching for related products/services.
Pay-Per-Click (PPC) Advertising - Running text or display ads on search engines, websites, mobile apps and social media. You pay only when someone clicks on your ad. Examples are Google Ads and Facebook Ads.
Social Media Marketing - Using social platforms like Facebook, Instagram, Twitter, LinkedIn etc. to build brand awareness, engage customers, and drive website traffic.
Content Marketing - Creating and sharing valuable, relevant and consistent content like blogs, videos, eBooks etc. to attract and retain customers.
Email Marketing - Sending emails to a list of subscribers/customers to promote products, share useful content, and drive sales.
Mobile Marketing - Advertising on mobile devices through SMS, apps, mobile sites etc. to reach customers anytime, anywhere.
Affiliate Marketing - Partnering with relevant websites/influencers to promote your products/services and only paying them a commission on generated sales.
Marketing Analytics - Using data and insights to guide your digital marketing efforts and maximize ROI. This includes web analytics, campaign tracking etc.
Where can I find freelance jobs in digital marketing?
Within every type of freelancing, it's important to cast a fairly broad net to find clients, projects and work. Rather than relying upon a single source of work, invest time in looking for new projects across a range of different channels, platforms and communities which post regular jobs. We've curated a handful here.
There are a number of popular platforms which clients will use to find talented freelancers.
In addition to marketplaces, there are many supportive and engaged communities focusing on marketing and digital marketing - which often also share opportunities or have jobs boards. Communities also provide great peer-support, which is important when self-employed. Check out some of these freelance friendly communities.